Mobile Game
Cookie Jam Blast
A dessert themed match 3 mobile game by Jam City. Users can collect and bake desserts as they progress through the puzzle levels.
Product Goals
- Keywords: Relaxing, sweet, whimsical, dreamy, creative, decadent.
- Deliver pleasant experiences through both visual and imagined taste.
- Emphasize and celebrate the fast level progress.
- Users get to make and collect beautiful desserts as they play the puzzles.
Target Demographics
Casual mobile game players between the age of 20 - 60 who are seeking cognitive challenges, satisfaction of completion and relaxation.
Competitor Analysis
Matchington
- STRENGTHS
- There are plenty of activities to keep players busy.
- Their polished art style.
- WEAKNESSES
- Too much guidance at times, which could be frustrating
Homescape
- STRENGTHS
- A good pace of progress.
- A highly polished art style.
- WEAKNESSES
- The lengthy explanation before each stage and vfx can slow things down in the gameplay.
Initial Sketches
Style Explorations
Final UI
Typography
Brand Colors
Event UX Design 1
Limited Time Event Flowchart
Event UX Design 2
Wire Frames for the Collection System
UI Animations
